2010-03-08 | 作者:

2010 Earthquake Trend, CSR Wake-Up Call

Reality based on fiction? The recent Hollywood action film "2012" tells the story of the end of the world, marked by natural disasters. But 201o in the real world is also facing natural disasters, namely earthquakes, that are anything but fictional.

The 7.0 magnitude earthquake that hit Haiti on January 12 was not only devastating for the people of Haiti, but looking back also seems to have sparked a series of earthquakes around the world: less than two months later, on February 27, another big earthquake shook the world, this time in Chile.

Scientists believe that the Chilean earthquake--registered at an 8.8 magnitude--may have shifted the Earth's axis by 3 inches, changing the length of one Earth day by 1.26 microseconds. (MSNBC)  

Here in Taiwan we've had our own encounter with the earthquake mania: in the early morning of March 3, a 6.4 magnitude earthquake hit Kaohsiung in southern Taiwan. And just this morning another earthquake rocked the planet in Turkey, hitting at 5.9 magnitude at around 4:30 a.m. (CNN)

So what does all this mean for our planet? Scientists say that these quakes are not related (CNN), but nonetheless planet Earth seems to be staging a revolt. Though we have no power to control Mother Earth and her shakes and quakes, what we can do is try to appease her by giving back to the environment what we've taken away through the decades of industrialization and modernization.

This is where CSR comes in. While any one person--you, me, the stinky tofu vendor down the street--can do his or her part to live a "socially responsible" lifestyle, big corporations have the power, not to mention the money, to make a bigger contribution towards saving the planet.

Thankfully, CSR is becoming a trend that many companies--big and small, domestic and international--are beginning to catch on to. Let's hope CEOs and Board Members around the world get to action, they could be the real-life superheroes this planet needs.

GRI Software And Tools Partner