REI and Patagonia are two companies that have been promoting the trend of anti consumerism. These two clothing brands have set up the fashion to not follow the mainstream cheap clothing and any such trend at such in daily life rather to inculcate the habit of living on basis of value. They have designed their systems around this concept and have been doing quite good business with these norms.

Why Anti-Consumerism Marketing Works

It's a new and interesting business model. This model's has been gaining quite some attention in poorer countries. people are encouraged to opt for them by the methods of exchange of old clothes. They work with focus on value rather than on volume.

Provides variety, by providing a better consumer experience they've helped create a healthier market in clothing industry.

The world is developing in terms of population and with lower poverty rate each year it's important to introduce a fair choice to consumer even though its little expensive.

Source: World resources institute

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Picture credit to:Matt Artz